I’m Sam, a marketing operations consultant based in Melbourne, Australia, with 9+ years building automation, CRM, and RevOps systems for B2B teams. I work across Marketo, Salesforce, HubSpot, and n8n, and I’m certified in Adobe Campaign Standard, Marketo Engage, and Salesforce Marketing Cloud.
About
Nine years inside tech stacks that didn’t talk to each other.
I’ve spent the last 9+ years inside B2B SaaS marketing stacks: the ones where leads go missing, nobody trusts the CRM, and “automation” means three tools that don’t talk to each other. I fix that.
Who I am
Mission
My mission is to make marketing automation simple and profitable for teams who want a system that works, not another tool to babysit.
I care more about clear process than hype: mapping what’s actually broken before I build anything, and favoring automations that are boringly reliable over demos that fall apart the moment a real lead hits them.
Every project follows the same arc: a messy, manual process becomes a working automation, and that automation gets treated like a product, maintained and improved, not shipped once and forgotten. A build only earns its place if it does one of two things: save time or save money. Nothing else counts.
Outside of marketing ops, I also run Himalayan Berry, a beverage company, on the side.
The path so far.
Every platform I moved through, and what each one taught me.
- 2017
Mailchimp
Started in marketing automation with Mailchimp, and learned performance marketing running Google Ads.
Adobe Experience Cloud
Moved into Adobe Experience Cloud: Marketo, Adobe Campaign, and Adobe Analytics.
- 2018
HubSpot
Moved to HubSpot, and kept building there for years.
Marketo & Salesforce
Alongside that, I went back to Marketo and Salesforce, where I still work today.
Dynamics 365
Also worked inside Dynamics 365, including its customer journey tools.
- Now
n8n & AI
Now I build automation in n8n and use generative AI to help marketers move faster.
What I actually build.
Most of what I build starts the same way: a process eating someone’s time, or a lead falling through the cracks. I’ve automated lead routing so follow-up dropped from 46 hours to under 5 minutes, cleaned a CRM database down to save $14,000 a year, and replaced a fully manual invoicing process with an end-to-end n8n workflow. Lately that also means building AI agents, voice assistants, and content systems that hold up in production, not just in a demo.
46h → 5 min
Lead follow-up, after automating lead routing.
$14,000
Saved a year by cleaning one CRM database.
End to end
Invoicing, once fully manual, now one n8n workflow.
What people say.
“Built our marketing automation from the ground up. Always had an answer to the tough technical questions.”
“Solutions-oriented, dependable, and knows how to run the operational backbone of a marketing and sales org.”
“A true master of Marketo and marketing automation. Rebuilt our lead generation and data practices, and great to work with.”
How to work with me.
Easiest way to reach me: book a call or send an email. Both land with me directly, no form queue in between.
Book a call
20 minutes, no pitch. We look at your stack and I tell you what I’d do.
Pick a timeEmail me
hello@marketingopswithsam.com. I reply within one business day.
Start an emailMessage on LinkedIn
Prefer DMs? Connect and send me the short version of the problem.
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