The blog
Notes from inside the stack.
Marketing ops, automation and AI agents. What works in production, what breaks, and how to build systems that run on their own.
Why Most Brand Humour Fails (And How To Actually Fix It)
There is a specific kind of cringe that only exists in corporate content. The problem isn't the joke. It's that most brands are writing from outside the room.
All posts
Most marketing AI is a toy. Here is how to build agents that actually work.
Agentic marketing ops with Grok, Claude, ChatGPT, and Copilot Studio. Read, decide, act, hand off. Built for production, not demos.
Six platforms, four months, one word: what actually shipped in marketing automation this year
HubSpot, Marketo, Dynamics 365, Salesforce, Klaviyo and Braze all shipped an AI agent between April and July 2026.
AI Should Only Do 3 Things
Save you cost. Save you time. Help you work faster. If it's not doing one of those, it's just burning tokens.
What Happens to Your Company Data After Your Team Uses AI at Work
68% of employees use unauthorized AI tools. Microsoft Scout closes the gap.
People Use AI Every Day and Don't Trust It. The Brands Pushing It Haven't Caught Up Yet.
79% use AI daily. 76% don't trust it. Brands are misreading the gap.
The Age of the Marketing Agent Is Here. Who Wins, Who Loses, and What to Do Before It's Too Late.
AI agents are not chatbots. The teams winning built the context first.
From the Inside: What Enterprise Microsoft AI Actually Looks Like at Rapid Circle
I thought I knew automation. Then I joined Rapid Circle.
How to Build Your Own AI Discount Finder
Less noise. More control. Systems that respect your privacy.
What High-Performing Marketing Ops Teams Will Do Differently in 2026
Less noise. More leverage. Systems that actually scale.
The Truth About Lead Qualification: Timing Beats Everything Else
Why speed to lead is the highest-leverage input for qualification
A Practical Lead Generation Workflow for Small Businesses
An experimental workflow for reducing friction in cold outreach
Turning an n8n AI Agent Into a Voice Assistant With ElevenLabs
Build voice-in, voice-out assistants with n8n and ElevenLabs
Why I Stopped Subscribing to AI Newsletters and Built a Personal AI Newsletter Instead
A reflective post on filtering AI noise for clarity
From FAQ Bots to Real AI Assistants Built for Production
Why most FAQ chatbots fail and what production-ready AI assistants do differently
Invoice Processing Workflow With n8n: Automating Document Handling From Google Drive to Email
How to automate PDF invoice handling using n8n, AI extraction, Google Sheets, and Gmail.
The Art of Lead Scoring in the Age of AI
A simple guide for modern marketing operations teams
The Hidden Buying Trends That Are Reshaping Pipelines Everywhere
Marketing Operations and Revenue Systems
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