It reads your website and plays your business back to you.
The Mirror shows you how your business actually comes across, including one thing you’ll want to fix today.
Free for B2B founders who write their own marketing
Two minutes with your website, and your AI writes LinkedIn posts that sound like you.
One free file for ChatGPT, Claude, Gemini or Copilot. It reads your site, asks 3 questions, writes up your business on one page, then writes 3 posts in your voice, each scored before you see it.
The Mirror
- You sell
- route planning software for regional freight firms
- To
- ops managers at 20 to 80 person carriers
4 more in your Mirror
Standard AI draft41/100Generic opener, stock phrases
Your Unpolished version92/100Specific, in your voice
Why your AI sounds like everyone else
Your AI writes the average of everything it has read.
You finally get ten minutes to post about the client you just helped, and ChatGPT hands you “leveraging innovative solutions in today’s fast-paced landscape”. With no context, the model reaches for the most likely words for a post like that, and the most likely words are the ones every other founder is getting too.
The Founder Brief gives your AI the context it can’t guess on its own, then checks every draft before it reaches you. Same AI, very different posts.
How it works.
About two minutes from paste to Brief.
Paste your website
30 secDrop in your homepage link. That’s the hardest part done.
See The Mirror
1 minYour business played back to you in plain words, including something about your own site you’ve probably never noticed.
Answer 3 quick questions
1 minThree questions your website can’t answer. Voice answers are fine.
Get your Founder Brief
One page your AI reads before it writes anything for you.
Get 3 LinkedIn posts
Written from your real material and checked before you see them. Scored out of 100.
Want more? Sounds Like You uses the same Brief to write your cold emails, follow-ups, homepage and case studies.
What you get.
One file, four AIs.
It only asks what your website can’t tell it.
Three quick questions, nothing more. Voice answers are fine.
It writes your business down on one page.
Your Founder Brief holds your buyers, proof and voice rules. Paste it into any AI chat and it starts with context.
It writes three LinkedIn posts from your real material.
A story, an opinion and a lesson about your actual clients, with five opening lines to pick from.
It refuses to make things up.
No invented numbers, clients or quotes. Anything it can’t trace back to you gets flagged for you to confirm.
It scores every draft before you see it.
Out of 100, against the habits that make readers scroll past. Nothing under 85 reaches you.
For you if
- You run a B2B business of roughly 1 to 50 people, with no full-time marketer
- You pay for ChatGPT, Claude, Gemini or Copilot and keep rewriting what it gives you
- You’d post on LinkedIn more if the drafts sounded like you
Skip it if
- You have a marketing team with its own tone of voice guide
- You want AI to post for you without reading anything first
Questions people actually ask.
How do I make ChatGPT write like me?
Give it real context about your business and your voice, then check every draft before it goes out. The Founder Brief sets that up in about two minutes, starting from your website.
Why do my ChatGPT LinkedIn posts sound like AI?
Because it knows nothing about your clients, your opinions or how you talk, so it falls back on the same phrases it gives everyone. Once it has your Brief, it writes from your real material and every post is scored before you see it.
How do I stop ChatGPT using em dashes?
You can switch them off in ChatGPT’s personalisation settings, but the dashes are only one of the tells. The Founder Brief checks for all of them on every post, including the “it’s not this, it’s that” lines, and it works the same in Claude, Gemini and Copilot.
Can I use AI to write LinkedIn posts without it being obvious?
Yes, if the post is built from something that actually happened to you and edited for the patterns people now recognise. Every post from the Founder Brief starts from your real material and has to score 85 out of 100 before you see it.
Does this work with Claude, Gemini or Copilot, or just ChatGPT?
It works with all four. The download includes setup steps for each, and the whole thing takes about three minutes to install.
My custom GPT is going away. What do I use instead?
ChatGPT is moving custom GPTs to plugins built on skills. The Founder Brief is already built as a skill, so it installs as a ChatGPT plugin or a Claude skill today.
Do you see what I type into it?
No. It runs entirely inside your own AI account, and nothing is sent to me.
What if I don’t have a proper website yet?
It asks you two sentences about what you do and who pays you, then carries on as normal.
Your next LinkedIn post could sound like you wrote it on a good day.
Free. Runs inside the AI you already pay for. Nothing you type is sent to me.